Ok, with content marketing podcasts, I’ve turned from a more-than-casual listener to having an all-out podcast passion (obsession sounded too crazy!). It used to be listening in the car and maybe a little bit when I’m doing stuff around the house. Now, I’ll cram in some podcast-listening time any chance I get. I’ve even started working in a little double speed listening instead of the usual one-and-a-half speed.
Also, I’m always searching for new marketing podcasts to try, and always happy to recommend them to friends. So, with that, I’m updating my list of the top content marketing podcasts below.
But first, a few updated podcast stats courtesy of The Infinite Dial(R) 2020 report by Edison Research.
- 75% of the US population are familiar with podcasts (70% in 2019).
- 37% listened to a podcast in the last month (32% in 2019).
- 24% of the US population listens to podcasts weekly (22% in 2019).
- 6 hours and 39 minutes is the average weekly podcast listening time.
- 30% listen to six or more podcasts per week.
Start Your Own Podcast
Not only are the number of listeners increasing, so are the number of people podcasting. That’s because podcasting is relatively easy and inexpensive to do. If you’re like me and have long plotted to start your own podcast, here are two blog posts with instructions for creating your own podcast:
- Convince and Convert: How to Produce a Podcast
- Entrepreneur on Fire: How to Podcast: The Ultimate Guide to Podcasting
If you’re curious about the process and the time it takes to produce a single episode, Robert Rose detailed his step-by-step process for Content Marketing Institute.
The Top Content Marketing Podcasts
Ok, here’s what you’re really here for…the best podcasts for content marketers in no particular order.
1. This Old Marketing: Content Marketing with Pulizzi and Rose: When you’re a marketing podcast junkie, not many things can equal the excitement of a mid-July morning in 2019 when I saw “1 episode” under the podcast logo that I never had the heart to remove. Joe Pulizzi and Robert Rose were back! Keeping the same format (for the most part), it went right back up to its rightful spot at the top of the list of my favorite podcasts (the one you’re reading right now).
2. CMI Weekly Wrap: True to its name, Content Marketing Institute’s (CMI) Robert Rose wraps up the week with a deep content marketing thought. He also interviews the best content marketers to discuss relevant topics. He ends the show by reminding us of a CMI blog post worth a second look (or a first look).
3. Content Inc.: Pulling from his experiences, Joe Pulizzi offers one ten-minute (or less) lesson or takeaway you can apply to your business.
4. Social Pros Podcast: Real People Doing Real Work in Social Media: Jay Baer and Adam Brown continue to consistently provide entertaining and educational discussions with top social media practitioners. Surpassing the 400-episode milestone, learn the social media secrets to success from companies like Chipolte, Chicago Bulls and Patron Tequila. You’ll learn how they built their programs and how they continue to measure and improve.
5. Standing Ovation: Jay Baer explores storytelling with professional speakers to learn the origins of their most effective stories and how they’ve evolved through time. Fans of this podcast are called “Clappers.” Gotta love Jay naming his fans from the start of the show!
6. Unthinkable: Described by host Jay Acunzo as “the show for craft-driven content creators,” it’s a show to inspire us to avoid shortcuts and hacks and do what we love most: create content!
7. 3 Clips: Jay Acunzo’s newest podcast dissects podcasts to examine the details of what makes a successful podcast and how you can use these details to improve your own podcast.
8. UnPodcast: The Business Podcast for the Fed-Up: Scott Stratten and Alison Kramer discuss how to succeed by showing us what NOT to do, as only they can.
9. The Marketing Companion Podcast: Mark Schaefer and Brooke Sellas offer their fun, unique insights on content marketing’s biggest trends and news. They claim to be the “most entertaining marketing podcast”, and they just might be right!
10. Six Pixels of Separation: With more than 700 episodes, Mitch Joel offers his thought-provoking perspective on digital marketing through candid discussions with his guests.
11. Marketing Smarts: Kerry O’Shea Gorgone of MarketingProfs features a variety of marketers and shares insights to make you smarter.
12. Social Media Marketing Podcast: Michael Stelzner interviews guests to talk about what works in the world of social media.
13. Marketing Over Coffee: John Wall and Christopher Penn record the show in a local coffee shop and discuss all things marketing.
14. In-Ear Insights from Trust Insights: Chris Penn and Katie Robbert bring you weekly advice on how to deal with marketing data, analytics and strategy.
15. Punch Out with Katie and Kerry: In what may be my new favorite marketing podcast, Katie Robbert and Kerry O’Shea Gorgone interview top marketing experts. But, instead of getting their thoughts on marketing’s biggest trends, they ask them about their lives outside of marketing. Get to know your favorite thought leaders even better!
16. The Marketing Book Podcast: Douglas Burdett interviews best-selling authors for their take on the best marketing tips and insights into the ever-changing marketing landscape. Be sure to check out his 66-episode mini-series “Authors in Quarantine Getting Cocktails” for even more tips from your favorite authors.
17. Spin Sucks: Gini Dietrich gives you a one-stop-shop for modern communications. From the secrets to implementing her PESO model to helping to clarify the blurred lines of PR, marketing, and the subsections of each, she brings it together in just a few minutes each week.
18. Smart Hustle Podcast: Ramon Ray interviews business leaders to find out the success of their hustles in quick, fun conversations.
19. Cashing In On Content Marketing: Struggling to get buy-in for your content marketing program from your executive team? Amanda Milligan, Marketing Director for Fractl, interviews top marketers to get their advice on how to prove content marketing ROI.
20. The Freenoter: If you want to learn how to grow your business through speaking without “selling from the stage,” Tom and Tamsen Webster will show you. Not only do they include great examples of freenoter speakers, but they also teach us a different cocktail in every episode.
21. Rockstar CMO FM: You’ve got to love a podcast that describes itself in this way: “ … the M is for Marketing the F is for.. well it’s up to you, as this podcast is about f’in marketing.” Ian Truscott takes you backstage to learn what gets marketing leaders’ “mojo working.”
22. The Pop Marketing Podcast: Joe Cox hosts this podcast that he describes as sitting “at the crossroads of popular culture and brand marketing.” They explore pop culture to show how these creators make the things people want to spend time with.
23. Thoughts That Rock: Jim Knight and Brant Menswar offer weekly guests to discuss their thoughts that rock. Their guests’ advice range from inspiring to life-changing, but are always actionable.
24. Marketing School: In just a few minutes a day, Neil Patel and Eric Siu will teach you actionable lessons in SEO, content marketing, social media, email marketing, conversion optimization and general online marketing.
25. Duct Tape Marketing: John Jantsch brings you the most influential marketers to share their secrets and tips from their successes.
Now it’s your turn. What content marketing podcasts have I missed? Which are your favorites that I need to add? I’ll find a way to squeeze in some time to check them out.
A good list, lots of old standard stuff. I would recommend adding Anatomy of a Strategy.