When I first heard the term “content marketing,” something instantly clicked with me. We can market in a way that’s useful and helpful? We don’t have to try to cram ads and logos in front of people who ignore them? That was the beginning of my transformation in how I market for companies and my clients. 

Now I live and breathe content marketing. I develop marketing strategies centered around relevant content that helps companies grow their brands, build audiences and generate leads. I focus on the problems you solve for your customers. 

I’m also a huge rock music fan. That might seem like a random tidbit, but it’s the key point in my marketing thinking. One of the biggest goals in content marketing is to build your own audience. Who knows how to do that better than a rock band? From standing out among hundreds of bands to turning their audience into paying fans, rock bands have used the principles for a long time. 

My fun is taking those practices and applying them to you and your company. I’ll work with you to help you understand how it all works together. The result is a content strategy to reach the business goals you need. Or, if you just need help with writing specific marketing materials, blog posts, social media posts, articles, etc., I’ll find the right message for the right audience.