In the weeks leading up to Bon Jovi’s induction into the Rock and Roll Hall of Fame, they continue to make news. They announced a… Read More »What Marketers Can Learn from Bon Jovi’s Record-Setting CD with Ticket Offer
LeBron James’s return to Cleveland and the Sports Illustrated article were a branding masterpiece of humility, maturity, regret and hope. In a few heartfelt paragraphs,… Read More »Cleveland’s Response to LeBron James’s Return in 2014
The possibility of hologram concerts being a viable form of music content has been around for a while. In 2014, the Billboard Awards featured a… Read More »Hologram Concerts: Is This Be the Next Music Trend?
In 2014, Positively Cleveland rolled out their new travel and tourism campaign and Cleveland branding. They caused some controversy by announcing beforehand they were phasing… Read More »This is Cleveland Branding! We Do It Our Way!