Killing Marketing to Make It a Profit Center
When will we learn as marketers? We play an endless game of cat and mouse chasing potential customers with annoying ads. With DVR’s, people fast… Read More »Killing Marketing to Make It a Profit Center
Book Review
Welcome to the Funnel: How to Become a Content Marketing Rock Star [Book Recommendation]
What happens when you take something you love and combine it with something else you love? It usually creates something even better than the two… Read More »Welcome to the Funnel: How to Become a Content Marketing Rock Star [Book Recommendation]
Content Inc.: How to be Successful by Growing Your Audience First
Joe Pulizzi’s book, Content Inc., always reminds me of a session at Content Marketing World 2014. Buddy Scalera was interviewing Pulizzi. He was telling us… Read More »Content Inc.: How to be Successful by Growing Your Audience First
Steven Tyler vs. Joe Perry: Who Rocked Their Aerosmith Autobiography Better?
Steven Tyler and Joe Perry, also known as the Toxic Twins, have survived the rise and fall and rise again of Aerosmith. They’re one of… Read More »Steven Tyler vs. Joe Perry: Who Rocked Their Aerosmith Autobiography Better?
Book Recommendation: Everybody Writes by Ann Handley – with Audio!
With the audiobook version of “Everybody Writes” available, I’m including an audio clip from Audible to my review. Here it is! In 2011, I was… Read More »Book Recommendation: Everybody Writes by Ann Handley – with Audio!
Book Recommendation: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
I admit it. I was wrong. Let me explain. Somehow, I’ve missed out on Gary Vaynerchuk until I read his book Jab, Jab, Jab, Right… Read More »Book Recommendation: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Book Recommendation: Audience by Jeffrey K. Rohrs
“If you build it, they will come.” Or, in this case, provide great content and they will consume it. But what if they don’t? With… Read More »Book Recommendation: Audience by Jeffrey K. Rohrs
Book Recommendation: Epic Content Marketing by Joe Pulizzi
As if there’s not enough pressure to deliver an engaging book for any author, but it’s multiplied when the author is the “Godfather of Content… Read More »Book Recommendation: Epic Content Marketing by Joe Pulizzi
Book Recommendation – Youtility by Jay Baer
The last time I bought a car, I went through a number of steps before going to the car lot. I decided the type of… Read More »Book Recommendation – Youtility by Jay Baer
Book Recommendation: Content Rules by C.C. Chapman and Ann Handley
Here we are. The third and final book review in this series. To review, Marketing Outrageously by Jon Spoelstra teaches you to think about new… Read More »Book Recommendation: Content Rules by C.C. Chapman and Ann Handley