There’s a new fad in sales that seems to have exploded recently. You may have noticed it in your Facebook ads or promoted during your… Read More »Need to Sell Something? Create a Subscription Box!
A couple of weeks ago, I ran across the Tweet above from Anne McColl (@anncmccoll). Although I had no context for Jay Baer’s quote, it… Read More »Remember When Social Media Marketing Was About Connections?
I admit it. I was wrong. Let me explain. Somehow, I’ve missed out on Gary Vaynerchuk until I read his book Jab, Jab, Jab, Right… Read More »Book Recommendation: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
In 2014, Positively Cleveland rolled out their new travel and tourism campaign and Cleveland branding. They caused some controversy by announcing beforehand they were phasing… Read More »This is Cleveland Branding! We Do It Our Way!
Adam Carolla spoke at South By Southwest (SXSW) in 2014. You can hear the full presentation here. He talks a lot about the content that… Read More »What You Can Learn About Content Marketing from Adam Carolla
“If you build it, they will come.” Or, in this case, provide great content and they will consume it. But what if they don’t? With… Read More »Book Recommendation: Audience by Jeffrey K. Rohrs
As if there’s not enough pressure to deliver an engaging book for any author, but it’s multiplied when the author is the “Godfather of Content… Read More »Book Recommendation: Epic Content Marketing by Joe Pulizzi
If you saw a lot of orange in Cleveland last week, it was because Joe Pulizzi brought his Content Marketing World conference back to Cleveland.… Read More »Content Marketing World 2013 Recap: Painting Cleveland Orange!
The last time I bought a car, I went through a number of steps before going to the car lot. I decided the type of… Read More »Book Recommendation – Youtility by Jay Baer