This will be a pretty short post, but I had what was somewhat of an aha writing moment the other day. Really, it was a… Read More »My Aha Writing Moment (aka My DUH Moment)
While many brands may be releasing their Super Bowl ads early, I won’t be peeking. I like to watch them live during the game, especially… Read More »2015 Super Bowl Social Media Hits and Misses
“Thank You”. Two words that go a long way. In business, research has shown that a simple “thank you” can do wonders for morale. You’ve… Read More »Thank You: Two Small Words That Go a Long Way!
Back in high school, there was nothing better than getting my favorite band’s new cassette (remember those?) I’d listen to the whole thing over and… Read More »Is the Popularity of the Rock CD Dying?
In 2014, Apple presented the iPhone 6 and iPhone 6 Plus, but they also offered what probably seemed like a slam dunk. They gave every… Read More »The New Top Selling Album of All Time – Songs of Innocence by U2
12 days, 25 Seasons, 552 episodes, 1 movie. Marketing every Simpsons ever (when the promotion launched). Through this huge programming stunt, FXX kicked off the… Read More »Marketing Every Simpsons Ever: FXX’s Epic Marathon – But Now What?
I’ve written about how rock stars are incredible content marketers. One big example is Bon Jovi. Now, I’m continuing this theme with Sammy Hagar, who… Read More »Marketing and Branding the Sammy Hagar Way
As I posted a couple of weeks ago, rock artists can teach us a lot about marketing. Celebrating their 30th anniversary this year, Bon Jovi… Read More »Two Things Bon Jovi Can Teach You About Digital Marketing
LeBron James’s return to Cleveland and the Sports Illustrated article were a branding masterpiece of humility, maturity, regret and hope. In a few heartfelt paragraphs,… Read More »Cleveland’s Response to LeBron James’s Return in 2014