It’s hard to believe that Content Marketing World 2015 has come and gone for another year. Yet, it seems to fly by faster each year.… Read More »Inspiration and Motivation Delivered at Content Marketing World 2015
You’ve heard it often, especially if you’re in marketing. It’s by far the most overused marketing statistic. Can you guess what it is? Yep, you… Read More »The Most Overused Marketing Statistic (and How to Make it Irrelevant)
We lived through the first wave of the crisis that is the decline of Facebook reach for brand posts. “Reachpocalypse” as Jay Baer called it… Read More »The Decline of Facebook Civilization, Part 2
Last year about this time, I was doing what I’m doing right now. I was thinking back on my experience at Content Marketing World 2013… Read More »The Best Decision I’ve Made This Year: A Recap of Content Marketing World 2014
Keith Richards says that all music is derivative. In fact, his quote is “There’s only one song, and Adam and Eve wrote it; the rest… Read More »What Can Keith Richards Teach You About Marketing Influencers?
As if there’s not enough pressure to deliver an engaging book for any author, but it’s multiplied when the author is the “Godfather of Content… Read More »Book Recommendation: Epic Content Marketing by Joe Pulizzi
If you saw a lot of orange in Cleveland last week, it was because Joe Pulizzi brought his Content Marketing World conference back to Cleveland.… Read More »Content Marketing World 2013 Recap: Painting Cleveland Orange!