“I don’t know when it will be safe to return to singing arm in arm at the top of our lungs, hearts racing, bodies moving,… Read More »Rock Star Content Marketing Pivots: How to Engage your Audience in Innovative Ways when You Can’t Do What You Do
Tommy and Gina got a gift from Jon Bon Jovi. He canceled Bon Jovi’s 2020 tour with Bryan Adams. Not a postponement. He all out… Read More »How to Strengthen Your Brand like Bon Jovi in Uncertain Times
The job search…ugh. Most of us will go through it or have gone through it. Some of us are going through it right now. It… Read More »Be In Demand: 5 Things You Need to Be Doing in your Job Search Right Now
Note: I published this post before COVID-19 shut every rock concert down. Obviously, everything here changed but could come back into play in 2021. We’ll… Read More »Beware! The Best Rock Concert Year in Decades Will Kill Rock Music
When economic times are uncertain, many companies look for areas in which they can reduce their budget. The area that tends to get the brunt… Read More »How to Cut your Marketing Agency Budget the Smart Way
In 1991, the music industry went through a major rebellion. In the late 1980s, “hair metal” bands like Bon Jovi, Poison, Warrant and Ratt ruled… Read More »Marketing Rebellion: Are You Ready for the Revolution?
Music festivals are all the rage right now. The concept is pretty simple. Get a few days’ worth of musical acts, promote it to their… Read More »The Woodstock of Marketing Conferences: A Recap of Content Marketing World 2019
It’s hard to believe Content Marketing World 2018 in Cleveland has come and gone. It was my sixth! With the giant video game screen, Content… Read More »Content Marketing Grows Up: A Content Marketing World 2018 Recap
In the weeks leading up to Bon Jovi’s induction into the Rock and Roll Hall of Fame, they continue to make news. They announced a… Read More »What Marketers Can Learn from Bon Jovi’s Record-Setting CD with Ticket Offer
A few Fridays ago, I woke up excited. Why? Because the new Foo Fighters CD was coming out that day. I couldn’t wait to buy… Read More »Build a Fanatical Audience: A Content Marketing World 2017 Recap