In 1991, the music industry went through a major rebellion. In the late 1980s, “hair metal” bands like Bon Jovi, Poison, Warrant and Ratt ruled… Read More »Marketing Rebellion: Are You Ready for the Revolution?
When will we learn as marketers? We play an endless game of cat and mouse chasing potential customers with annoying ads. With DVR’s, people fast… Read More »Killing Marketing to Make It a Profit Center
If you follow my blog, you know that I read a lot of books. I came across four career-boosting books that can impact your work… Read More »4 Career-Boosting Books You Should Read Now
What happens when you take something you love and combine it with something else you love? It usually creates something even better than the two… Read More »Welcome to the Funnel: How to Become a Content Marketing Rock Star [Book Recommendation]
Joe Pulizzi’s book, Content Inc., always reminds me of a session at Content Marketing World 2014. Buddy Scalera was interviewing Pulizzi. He was telling us… Read More »Content Inc.: How to be Successful by Growing Your Audience First
The first time I pushed “play” on Are You Experienced? by Jimi Hendrix (on a cassette if you remember those!), it blew me away. Because… Read More »Usher In a New Era of Marketing like Jimi Hendrix: Are You Experienced?
Is there anything we dread more than the car buying experience? What makes it awful is that most of us feel like we’re at a… Read More »Unselling and the Dreaded Car Buying Experience
Steven Tyler and Joe Perry, also known as the Toxic Twins, have survived the rise and fall and rise again of Aerosmith. They’re one of… Read More »Steven Tyler vs. Joe Perry: Who Rocked Their Aerosmith Autobiography Better?
With the audiobook version of “Everybody Writes” available, I’m including an audio clip from Audible to my review. Here it is! In 2011, I was… Read More »Book Recommendation: Everybody Writes by Ann Handley – with Audio!
I admit it. I was wrong. Let me explain. Somehow, I’ve missed out on Gary Vaynerchuk until I read his book Jab, Jab, Jab, Right… Read More »Book Recommendation: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk