If you follow my blog, you know that I read a lot of books. I came across four career-boosting books that can impact your work… Read More »4 Career-Boosting Books You Should Read Now
I’m a huge Disney fan. I know. It’s not the rock music stuff I like to write about, but I was into Mickey Mouse well… Read More »How to Create Magical Marketing Like Disney World
“Why didn’t I think of that?” I find myself saying that often when listening to Andy Crestodina. Crestodina is the co-founder of Orbit Media and… Read More »10 Marketing Tips That Will Make Your Brain Happy Right Now
Steven Tyler and Joe Perry, also known as the Toxic Twins, have survived the rise and fall and rise again of Aerosmith. They’re one of… Read More »Steven Tyler vs. Joe Perry: Who Rocked Their Aerosmith Autobiography Better?
The lights go down. Anticipation rises. The intro music gives way to silhouettes taking their place on stage. Excitement builds to goosebumps as the lights… Read More »When Rock Music and Content Marketing Collide
The possibility of hologram concerts being a viable form of music content has been around for a while. In 2014, the Billboard Awards featured a… Read More »Hologram Concerts: Is This Be the Next Music Trend?
A few years ago, I had the chance to meet Eddie Trunk for the second time. Who’s Eddie Trunk? Eddie’s been waving the flag for… Read More »Book Signing with Rock Music Radio and TV Personality Eddie Trunk
This past weekend was my 20-year high school reunion. I didn’t go. It was nothing against anyone in my class. I had a great time… Read More »Is Social Media Killing the High School Reunion?
Here we are. The third and final book review in this series. To review, Marketing Outrageously by Jon Spoelstra teaches you to think about new… Read More »Book Recommendation: Content Rules by C.C. Chapman and Ann Handley
You’ve been to conferences and seminars. You know the scene. The speaker comes on stage and you give him your undivided attention to learn, right?… Read More »Is Social Media Changing Audience Etiquette?