Joe Pulizzi’s book, Content Inc., always reminds me of a session at Content Marketing World 2014. Buddy Scalera was interviewing Pulizzi. He was telling us… Read More »Content Inc.: How to be Successful by Growing Your Audience First
Heavy metal fans have a lot in common with content marketing rock stars. This post will show how. But first, let me set the stage… Read More »Heavy Metal Passion Beats in the Hearts of Content Marketing Rock Stars
It’s hard to believe that Content Marketing World 2015 has come and gone for another year. Yet, it seems to fly by faster each year.… Read More »Inspiration and Motivation Delivered at Content Marketing World 2015
Oh, writer’s block…you come in many forms! You usually associate writer’s block with staring at a blank page with no idea what to write. In… Read More »Behind the Writing: How to Defeat Writer’s Block
The first time I pushed “play” on Are You Experienced? by Jimi Hendrix (on a cassette if you remember those!), it blew me away. Because… Read More »Usher In a New Era of Marketing like Jimi Hendrix: Are You Experienced?
There’s nothing like the excitement of a great concert. There’s an art to creating a show that entertains and takes you on a journey. It… Read More »3 Foo Fighters Fan Experiences That Marketers Should Strive For
I know what my reaction was when I heard the announcement of Steven Tyler’s new country song, Love is Your Name. So, I can only… Read More »How Aerosmith’s Steven Tyler Can Build his Brand Strategy (and You Can Too!)
You’ve heard it often, especially if you’re in marketing. It’s by far the most overused marketing statistic. Can you guess what it is? Yep, you… Read More »The Most Overused Marketing Statistic (and How to Make it Irrelevant)
This will be a pretty short post, but I had what was somewhat of an aha writing moment the other day. Really, it was a… Read More »My Aha Writing Moment (aka My DUH Moment)
Is there anything we dread more than the car buying experience? What makes it awful is that most of us feel like we’re at a… Read More »Unselling and the Dreaded Car Buying Experience