12 days, 25 Seasons, 552 episodes, 1 movie. Marketing every Simpsons ever (when the promotion launched). Through this huge programming stunt, FXX kicked off the… Read More »Marketing Every Simpsons Ever: FXX’s Epic Marathon – But Now What?
I’ve written about how rock stars are incredible content marketers. One big example is Bon Jovi. Now, I’m continuing this theme with Sammy Hagar, who… Read More »Marketing and Branding the Sammy Hagar Way
As I posted a couple of weeks ago, rock artists can teach us a lot about marketing. Celebrating their 30th anniversary this year, Bon Jovi… Read More »Two Things Bon Jovi Can Teach You About Digital Marketing
The lights go down. Anticipation rises. The intro music gives way to silhouettes taking their place on stage. Excitement builds to goosebumps as the lights… Read More »When Rock Music and Content Marketing Collide
LeBron James’s return to Cleveland and the Sports Illustrated article were a branding masterpiece of humility, maturity, regret and hope. In a few heartfelt paragraphs,… Read More »Cleveland’s Response to LeBron James’s Return in 2014
If you’re in marketing, then you know what a QR Code is. If you’re not, QR Codes (or quick response codes) are the weird square… Read More »Not a Fan of QR Codes? Heinz® Ketchup and Trivial Pursuit™ May Change Your Mind!
I finished reading “Dream It! Do It! My Half-Century Creating Disney’s Magic Kingdoms” by Marty Sklar. Sklar was a Disney Imagineering Legend and Ambassador. This… Read More »There is No “No”, Only “Yes, If…”
There’s a new fad in sales that seems to have exploded recently. You may have noticed it in your Facebook ads or promoted during your… Read More »Need to Sell Something? Create a Subscription Box!
The possibility of hologram concerts being a viable form of music content has been around for a while. In 2014, the Billboard Awards featured a… Read More »Hologram Concerts: Is This Be the Next Music Trend?
Keith Richards says that all music is derivative. In fact, his quote is “There’s only one song, and Adam and Eve wrote it; the rest… Read More »What Can Keith Richards Teach You About Marketing Influencers?