Steven Tyler and Joe Perry, also known as the Toxic Twins, have survived the rise and fall and rise again of Aerosmith. They’re one of… Read More »Steven Tyler vs. Joe Perry: Who Rocked Their Aerosmith Autobiography Better?
While many brands may be releasing their Super Bowl ads early, I won’t be peeking. I like to watch them live during the game, especially… Read More »2015 Super Bowl Social Media Hits and Misses
I wrote a blog post about how bands need to find new creative ways to market their CD’s. As the CD industry declines, few artists… Read More »Foo Fighters Sonic Highways: Creative Marketing
“Thank You”. Two words that go a long way. In business, research has shown that a simple “thank you” can do wonders for morale. You’ve… Read More »Thank You: Two Small Words That Go a Long Way!
We lived through the first wave of the crisis that is the decline of Facebook reach for brand posts. “Reachpocalypse” as Jay Baer called it… Read More »The Decline of Facebook Civilization, Part 2
Back in high school, there was nothing better than getting my favorite band’s new cassette (remember those?) I’d listen to the whole thing over and… Read More »Is the Popularity of the Rock CD Dying?
With the audiobook version of “Everybody Writes” available, I’m including an audio clip from Audible to my review. Here it is! In 2011, I was… Read More »Book Recommendation: Everybody Writes by Ann Handley – with Audio!
I used to wake up each morning and the first thing I’d do is check Twitter. I’d be on Twitter before checking email and before… Read More »Twitter: Another Reason Less is More
In 2014, Apple presented the iPhone 6 and iPhone 6 Plus, but they also offered what probably seemed like a slam dunk. They gave every… Read More »The New Top Selling Album of All Time – Songs of Innocence by U2
Last year about this time, I was doing what I’m doing right now. I was thinking back on my experience at Content Marketing World 2013… Read More »The Best Decision I’ve Made This Year: A Recap of Content Marketing World 2014