Tommy and Gina got a gift from Jon Bon Jovi. He canceled Bon Jovi’s 2020 tour with Bryan Adams. Not a postponement. He all out… Read More »How to Strengthen Your Brand like Bon Jovi in Uncertain Times
They say these things come in threes. This may be one of the more brutal threes I can remember. First, it was Scott Weiland. Then,… Read More »Can Rock Band Franchising Keep Rock Music Alive?
I know what my reaction was when I heard the announcement of Steven Tyler’s new country song, Love is Your Name. So, I can only… Read More »How Aerosmith’s Steven Tyler Can Build his Brand Strategy (and You Can Too!)
I’ve written about how rock stars are incredible content marketers. One big example is Bon Jovi. Now, I’m continuing this theme with Sammy Hagar, who… Read More »Marketing and Branding the Sammy Hagar Way
As I posted a couple of weeks ago, rock artists can teach us a lot about marketing. Celebrating their 30th anniversary this year, Bon Jovi… Read More »Two Things Bon Jovi Can Teach You About Digital Marketing
LeBron James’s return to Cleveland and the Sports Illustrated article were a branding masterpiece of humility, maturity, regret and hope. In a few heartfelt paragraphs,… Read More »Cleveland’s Response to LeBron James’s Return in 2014
In 2014, Positively Cleveland rolled out their new travel and tourism campaign and Cleveland branding. They caused some controversy by announcing beforehand they were phasing… Read More »This is Cleveland Branding! We Do It Our Way!