Adam Carolla spoke at South By Southwest (SXSW) in 2014. You can hear the full presentation here. He talks a lot about the content that he creates for his fans. One of the main parts of the discussion is his use of Fundanything.com. He first used the site for crowdfunding for his upcoming movie Road Hard. He’s now using it to help fund his fight against patent trolls (since resolved). Due to its effectiveness, he plans to continue using crowdfunding for future projects…books, movies, etc. With their contributions, fans can get things like t-shirts, hats, tickets and more. Instead of buying ads, he’s using his content to entice his fans to donate.
Speaking of content, Carolla has no shortage of it. A quick look at Adam Carolla’s career begins with radio before making it big with Love Line (with Dr. Drew) and The Man Show (with Jimmy Kimmel). Since, he’s had reality shows, car shows, been a contestant on Dancing With the Stars and Celebrity Apprentice, returned to radio (taking over Howard Stern’s timeslot), wrote books, performed standup, made a movie, developed his own signature cocktail Mangria, started his own podcast, and I’m sure countless other projects I’m missing.
If you don’t know, The Adam Carolla Show is the most downloaded podcast holding the Guinness World Record. Because he built and developed his audience, the podcast helps him keep them. He didn’t want them to go away and lose his connection with them. Understanding the importance of consistency, he records it daily and has never missed a show in over five years.
Carolla continues to roll out new content. Besides his podcast, he continues writing books, starring in more TV shows, creating documentaries and films, making appearances and performing stand up. Because he promotes all these projects through his podcast, he doesn’t need to buy advertising. He’s talking right to the audience that will buy products and consume more of his content.
One quote from the presentation shows his philosophy. “The more content you give them, the more they’ll consume and the happier they’ll be.” That’s the same philosophy companies need to use when coming up with their content marketing strategies.
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