Note: I published this post before COVID-19 shut every rock concert down. Obviously, everything here changed but could come back into play in 2021. We’ll… Read More »Beware! The Best Rock Concert Year in Decades Will Kill Rock Music
I love the Marvel superhero movies. Based on the sales, I’m not the only one. Also, I’m in my 40’s. But, why do these superhero… Read More »4 Reasons Why Disney and Superhero Movies Appeal to Adults
I’m a huge Disney fan. I know. It’s not the rock music stuff I like to write about, but I was into Mickey Mouse well… Read More »How to Create Magical Marketing Like Disney World
Have you ever read a company announcement and thought, “Do they really think people are this stupid?” I’m a marketer, so I understand having to… Read More »3 Companies That Missed the Chance for Customer Transparency
I must be in Bizarro World. First, the Rock Hall actually chooses inductees that I like (mostly) for 2016. Then, the Grammys had the Hollywood… Read More »Grammys Get It Right With Hollywood Vampires Tribute to Lemmy
Is there anything we dread more than the car buying experience? What makes it awful is that most of us feel like we’re at a… Read More »Unselling and the Dreaded Car Buying Experience
I wrote a blog post about how bands need to find new creative ways to market their CD’s. As the CD industry declines, few artists… Read More »Foo Fighters Sonic Highways: Creative Marketing
“Thank You”. Two words that go a long way. In business, research has shown that a simple “thank you” can do wonders for morale. You’ve… Read More »Thank You: Two Small Words That Go a Long Way!
Back in high school, there was nothing better than getting my favorite band’s new cassette (remember those?) I’d listen to the whole thing over and… Read More »Is the Popularity of the Rock CD Dying?
In 2014, Apple presented the iPhone 6 and iPhone 6 Plus, but they also offered what probably seemed like a slam dunk. They gave every… Read More »The New Top Selling Album of All Time – Songs of Innocence by U2