I’m excited to share this post by guest blogger, Josh Womack. He came to me with a great idea for a post that I wish… Read More »How to Make Your Business Come “Alive” Like KISS
I was watching an interview with Jon Bon Jovi on YouTube to promote his new CD, This House Is Not For Sale. At one point… Read More »How to Create Loyal Customers Like a Rock Star
I love the Marvel superhero movies. Based on the sales, I’m not the only one. Also, I’m in my 40’s. But, why do these superhero… Read More »4 Reasons Why Disney and Superhero Movies Appeal to Adults
When I accepted my position at PR 20/20, I was exhilarated when I gave the official “yes” to work at an agency. Then there was… Read More »Tips For a Smooth Transition to Agency Life
In 2014, Apple presented the iPhone 6 and iPhone 6 Plus, but they also offered what probably seemed like a slam dunk. They gave every… Read More »The New Top Selling Album of All Time – Songs of Innocence by U2
12 days, 25 Seasons, 552 episodes, 1 movie. Marketing every Simpsons ever (when the promotion launched). Through this huge programming stunt, FXX kicked off the… Read More »Marketing Every Simpsons Ever: FXX’s Epic Marathon – But Now What?
I’ve written about how rock stars are incredible content marketers. One big example is Bon Jovi. Now, I’m continuing this theme with Sammy Hagar, who… Read More »Marketing and Branding the Sammy Hagar Way
As I posted a couple of weeks ago, rock artists can teach us a lot about marketing. Celebrating their 30th anniversary this year, Bon Jovi… Read More »Two Things Bon Jovi Can Teach You About Digital Marketing