The Decline of Facebook Civilization, Part 2
We lived through the first wave of the crisis that is the decline of Facebook reach for brand posts. “Reachpocalypse” as Jay Baer called it… Read More »The Decline of Facebook Civilization, Part 2
We lived through the first wave of the crisis that is the decline of Facebook reach for brand posts. “Reachpocalypse” as Jay Baer called it… Read More »The Decline of Facebook Civilization, Part 2
Back in high school, there was nothing better than getting my favorite band’s new cassette (remember those?) I’d listen to the whole thing over and… Read More »Is the Popularity of the Rock CD Dying?
With the audiobook version of “Everybody Writes” available, I’m including an audio clip from Audible to my review. Here it is! In 2011, I was… Read More »Book Recommendation: Everybody Writes by Ann Handley – with Audio!
I used to wake up each morning and the first thing I’d do is check Twitter. I’d be on Twitter before checking email and before… Read More »Twitter: Another Reason Less is More
In 2014, Apple presented the iPhone 6 and iPhone 6 Plus, but they also offered what probably seemed like a slam dunk. They gave every… Read More »The New Top Selling Album of All Time – Songs of Innocence by U2
Last year about this time, I was doing what I’m doing right now. I was thinking back on my experience at Content Marketing World 2013… Read More »The Best Decision I’ve Made This Year: A Recap of Content Marketing World 2014
12 days, 25 Seasons, 552 episodes, 1 movie. Marketing every Simpsons ever (when the promotion launched). Through this huge programming stunt, FXX kicked off the… Read More »Marketing Every Simpsons Ever: FXX’s Epic Marathon – But Now What?
I’ve written about how rock stars are incredible content marketers. One big example is Bon Jovi. Now, I’m continuing this theme with Sammy Hagar, who… Read More »Marketing and Branding the Sammy Hagar Way
As I posted a couple of weeks ago, rock artists can teach us a lot about marketing. Celebrating their 30th anniversary this year, Bon Jovi… Read More »Two Things Bon Jovi Can Teach You About Digital Marketing
The lights go down. Anticipation rises. The intro music gives way to silhouettes taking their place on stage. Excitement builds to goosebumps as the lights… Read More »When Rock Music and Content Marketing Collide