Unselling and the Dreaded Car Buying Experience
Is there anything we dread more than the car buying experience? What makes it awful is that most of us feel like we’re at a… Read More »Unselling and the Dreaded Car Buying Experience
Social Media
2015 Super Bowl Social Media Hits and Misses
While many brands may be releasing their Super Bowl ads early, I won’t be peeking. I like to watch them live during the game, especially… Read More »2015 Super Bowl Social Media Hits and Misses
The Decline of Facebook Civilization, Part 2
We lived through the first wave of the crisis that is the decline of Facebook reach for brand posts. “Reachpocalypse” as Jay Baer called it… Read More »The Decline of Facebook Civilization, Part 2
Is the Popularity of the Rock CD Dying?
Back in high school, there was nothing better than getting my favorite band’s new cassette (remember those?) I’d listen to the whole thing over and… Read More »Is the Popularity of the Rock CD Dying?
Twitter: Another Reason Less is More
I used to wake up each morning and the first thing I’d do is check Twitter. I’d be on Twitter before checking email and before… Read More »Twitter: Another Reason Less is More
Marketing Every Simpsons Ever: FXX’s Epic Marathon – But Now What?
12 days, 25 Seasons, 552 episodes, 1 movie. Marketing every Simpsons ever (when the promotion launched). Through this huge programming stunt, FXX kicked off the… Read More »Marketing Every Simpsons Ever: FXX’s Epic Marathon – But Now What?
Two Things Bon Jovi Can Teach You About Digital Marketing
As I posted a couple of weeks ago, rock artists can teach us a lot about marketing. Celebrating their 30th anniversary this year, Bon Jovi… Read More »Two Things Bon Jovi Can Teach You About Digital Marketing
Remember When Social Media Marketing Was About Connections?
A couple of weeks ago, I ran across the Tweet above from Anne McColl (@anncmccoll). Although I had no context for Jay Baer’s quote, it… Read More »Remember When Social Media Marketing Was About Connections?
Book Signing with Rock Music Radio and TV Personality Eddie Trunk
A few years ago, I had the chance to meet Eddie Trunk for the second time. Who’s Eddie Trunk? Eddie’s been waving the flag for… Read More »Book Signing with Rock Music Radio and TV Personality Eddie Trunk
Is Social Media Killing the High School Reunion?
This past weekend was my 20-year high school reunion. I didn’t go. It was nothing against anyone in my class. I had a great time… Read More »Is Social Media Killing the High School Reunion?